Dreaming of a Purpose

Royal Auping wants a world without waste; it manufactures beds and matrasses in a circular fashion. In this ELP Leadership Dialogue Jan-Joost Bosman, CEO of Royal Auping, will talk about the underlying values and beliefs of Auping's purpose. He will share the stage with Ralph Zebregs, a consultant at ForChiefs, who believes that organizations can play a part in creating a better world, but only if they shake things up drastically. First, Ralph will talk about defining and implementing a purpose, then Jan-Joost Bosman will share how he brings Auping's purpose into the world. After this plenary introduction participants will share their personal insights and experiences at moderated Roundtables.

• Ralph Zebregs
• Jan-Joost Bosman